Alternatives to Google Analytics

Alternatives to Google Analytics

Jan 29, 2025

There are many alternatives to Google Analytics for tracking website traffic and user behavior. Some popular options include:


Privacy-Focused Alternatives

  1. Plausible – Lightweight, GDPR-compliant, and privacy-friendly.
  2. Fathom Analytics – Simple, privacy-focused analytics with a dashboard.
  3. Matomo (formerly Piwik) – Self-hosted or cloud-hosted, offering full data ownership.
  4. Simple Analytics – Minimalist analytics without tracking personal data.


Open-Source Alternatives

  1. Piwik PRO – Enterprise-level analytics with compliance features.
  2. GoAccess – Terminal-based web log analyzer.
  3. Ackee – Self-hosted and privacy-friendly analytics tool.
  4. Umami – Open-source and easy to self-host.


Big Data & Enterprise Analytics

  1. Adobe Analytics – Enterprise-grade alternative with deep insights.
  2. Heap – Automatically captures all user interactions without manual event tracking.
  3. Mixpanel – Focused on event-based analytics and user retention.


Other Alternatives

  1. Clicky – Real-time analytics with heatmaps.
  2. Hotjar – Session recordings and heatmaps for UX insights.
  3. Crazy Egg – Heatmaps, scroll maps, and user interaction tracking.
  4. Microsoft Clarity – Free tool for heatmaps and session recordings.


If you're looking for a privacy-friendly, lightweight, and GDPR-compliant option, Plausible and Fathom are great choices. For self-hosting, Matomo or Umami could be ideal.



Here’s a list of Google Analytics alternatives along with their country of origin and website URLs:


Privacy-Focused Alternatives

  1. Plausible – 🇪🇪 Estonia
  2. Fathom Analytics – 🇨🇦 Canada
  3. Matomo – 🇳🇿 New Zealand (originally France, now international)
  4. Simple Analytics – 🇳🇱 Netherlands


Open-Source Alternatives

  1. Piwik PRO – 🇵🇱 Poland
  2. GoAccess – 🇦🇷 Argentina
  3. Ackee – 🇩🇪 Germany
  4. Umami – 🇺🇸 USA


Big Data & Enterprise Analytics

  1. Adobe Analytics – 🇺🇸 USA
  2. Heap – 🇺🇸 USA
  3. Mixpanel – 🇺🇸 USA


Other Alternatives

  1. Clicky – 🇺🇸 USA
  2. Hotjar – 🇲🇹 Malta
  3. Crazy Egg – 🇺🇸 USA
  4. Microsoft Clarity – 🇺🇸 USA


And then of course: Google Analytics 🚀



If you're looking for Google Analytics alternatives outside the USA, here are some options:


Google Analytics alternatives outside the USA, here are some options:


Europe


  1. Plausible – 🇪🇪 Estonia (GDPR-friendly)
  2. Fathom Analytics – 🇨🇦 Canada (privacy-focused)
  3. Matomo – 🇳🇿 New Zealand (originally from France, open-source)
  4. Simple Analytics – 🇳🇱 Netherlands (cookie-free tracking)
  5. Piwik PRO – 🇵🇱 Poland (enterprise & self-hosted)
  6. Ackee – 🇩🇪 Germany (self-hosted, open-source)
  7. GoAccess – 🇦🇷 Argentina (real-time log analyzer)
  8. Matomo Cloud (EU servers) – 🇫🇷 France (fully hosted EU option)


Other Regions


  1. Hotjar – 🇲🇹 Malta (session recording & heatmaps)
  2. GoSquared – 🇬🇧 United Kingdom (real-time analytics)
  3. Visitor Analytics – 🇷🇴 Romania (alternative to Google Analytics & Hotjar)


These options are great for privacy-conscious users looking for GDPR, CCPA, or PECR compliance while avoiding US-based tracking services.


Enjoy 🧐🚀