Alternatives to Google Analytics
Alternatives to Google Analytics
Jan 29, 2025
There are many alternatives to Google Analytics for tracking website traffic and user behavior. Some popular options include:
Privacy-Focused Alternatives
- Plausible – Lightweight, GDPR-compliant, and privacy-friendly.
- Fathom Analytics – Simple, privacy-focused analytics with a dashboard.
- Matomo (formerly Piwik) – Self-hosted or cloud-hosted, offering full data ownership.
- Simple Analytics – Minimalist analytics without tracking personal data.
Open-Source Alternatives
- Piwik PRO – Enterprise-level analytics with compliance features.
- GoAccess – Terminal-based web log analyzer.
- Ackee – Self-hosted and privacy-friendly analytics tool.
- Umami – Open-source and easy to self-host.
Big Data & Enterprise Analytics
- Adobe Analytics – Enterprise-grade alternative with deep insights.
- Heap – Automatically captures all user interactions without manual event tracking.
- Mixpanel – Focused on event-based analytics and user retention.
Other Alternatives
- Clicky – Real-time analytics with heatmaps.
- Hotjar – Session recordings and heatmaps for UX insights.
- Crazy Egg – Heatmaps, scroll maps, and user interaction tracking.
- Microsoft Clarity – Free tool for heatmaps and session recordings.
If you're looking for a privacy-friendly, lightweight, and GDPR-compliant option, Plausible and Fathom are great choices. For self-hosting, Matomo or Umami could be ideal.
Here’s a list of Google Analytics alternatives along with their country of origin and website URLs:
Privacy-Focused Alternatives
- Plausible – 🇪🇪 Estonia
- Fathom Analytics – 🇨🇦 Canada
- Matomo – 🇳🇿 New Zealand (originally France, now international)
- Simple Analytics – 🇳🇱 Netherlands
Open-Source Alternatives
Big Data & Enterprise Analytics
- Adobe Analytics – 🇺🇸 USA
- Heap – 🇺🇸 USA
- Mixpanel – 🇺🇸 USA
Other Alternatives
- Clicky – 🇺🇸 USA
- Hotjar – 🇲🇹 Malta
- Crazy Egg – 🇺🇸 USA
- Microsoft Clarity – 🇺🇸 USA
And then of course: Google Analytics 🚀
If you're looking for Google Analytics alternatives outside the USA, here are some options:
Google Analytics alternatives outside the USA, here are some options:
Europe
- Plausible – 🇪🇪 Estonia (GDPR-friendly)
- Fathom Analytics – 🇨🇦 Canada (privacy-focused)
- Matomo – 🇳🇿 New Zealand (originally from France, open-source)
- Simple Analytics – 🇳🇱 Netherlands (cookie-free tracking)
- Piwik PRO – 🇵🇱 Poland (enterprise & self-hosted)
- Ackee – 🇩🇪 Germany (self-hosted, open-source)
- GoAccess – 🇦🇷 Argentina (real-time log analyzer)
- Matomo Cloud (EU servers) – 🇫🇷 France (fully hosted EU option)
Other Regions
- Hotjar – 🇲🇹 Malta (session recording & heatmaps)
- GoSquared – 🇬🇧 United Kingdom (real-time analytics)
- Visitor Analytics – 🇷🇴 Romania (alternative to Google Analytics & Hotjar)
These options are great for privacy-conscious users looking for GDPR, CCPA, or PECR compliance while avoiding US-based tracking services.
Enjoy 🧐🚀